Podcast Episodes
Real strategies. Real merchants. Real results. New episodes every week — free to listen anywhere.
5 Shopify CRO Changes That Generated $1M+ in Revenue
What if a few small changes to your Shopify store could generate hundreds of thousands of dollars in additional revenue? In this episode of Winning With Shopify, Nick Trueman is joined by Adam, founder of Blend Commerce and a CRO expert, to break down 5 real ecommerce conversion rate optimization tests and the actual results they produced. These aren't theoretical Shopify CRO tips. You'll see real examples from ecommerce brands where relatively small changes to product pages, navigation, payment
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3 ChatGPT Prompts to Prepare Your Shopify Store for Black Friday
Black Friday is changing fast — and AI could help Shopify brands prepare smarter, find revenue leaks, improve automations, and avoid costly Black Friday mistakes. In this episode of Winning With Shopify, Nick Trueman shares 3 AI prompts Shopify store owners can use before Black Friday Cyber Monday (BFCM) to assess their marketing readiness and identify what needs fixing before the biggest ecommerce sales period of the year. You'll learn how to use AI to run a Black Friday readiness check, uncove
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This SEO Tool Has 1 BILLION Downloads And Your Shopify Stores Need It Too
Is your Shopify SEO actually helping you rank on Google — or are you focusing on the wrong things? Yoast has now been downloaded more than 1 billion times, and in this episode of Winning With Shopify, Nick Trueman explains why SEO is about far more than simply adding keywords to your Shopify store. We break down the Shopify SEO fundamentals that ecommerce brands need to get right, including search intent, technical SEO, structured data, internal linking, canonical URLs, duplicate content, metada
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The TikTok Shop Strategy Most Ecommerce Brands Are Missing
Is TikTok Shop actually worth it for ecommerce brands? And why do so many brands try TikTok Shop, get disappointing results, and decide it doesn't work? In this episode of Winning With Shopify, Nick speaks with an experienced ecommerce founder and operator about how TikTok Shop is changing ecommerce, affiliate marketing and customer acquisition — and what brands need to understand before jumping in. TikTok Shop isn't simply another marketplace where you upload products and wait for sales. The gu
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The Black Friday Discount Trap Shopify Brands Must Avoid
Thinking about running 20% off your Shopify store this Black Friday? The real cost to your business could be much bigger than 20%. In this episode of Winning With Shopify, Nick breaks down the maths behind Black Friday discounts, ecommerce profit margins, ROAS and customer acquisition to show why seemingly harmless discounts can dramatically reduce profitability. Using a simple example, a $100 product with a $50 cost has a $50 gross profit. Apply a 20% Black Friday discount and the selling price
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I Built a Team of AI Employees to Run My Ecommerce Business
What if you could build a team of AI employees to help run your ecommerce business — without hiring a full team of analysts, marketers and operations staff? In this episode of Winning With Shopify, Nick speaks with an ecommerce operator who has built a team of AI employees and AI agents to help manage different areas of his business, from analytics and marketing research to SEO, advertising, reporting and ecommerce operations. Rather than using AI only to answer questions, he creates specific AI
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10 Things I Would Do If I Started a Shopify Store in 2026
If I had to start a Shopify store from scratch in 2026, I wouldn't begin by searching for a winning product. In this episode of Winning With Shopify, Nick Trueman breaks down the 10 things he would do differently if he were building a Shopify brand from zero today — from finding a customer with a valuable problem and validating demand to building an audience before inventory, investing in SEO and AI discoverability, improving conversion rates and creating a business somebody would eventually wan
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Shopify SEO Masterclass - Everything You Need To Get Started On SEO With Shopify
Shopify SEO is changing as AI search, LLMs, and agentic shopping reshape how customers discover and buy products online. So how do you make sure AI can actually find, understand, and recommend your Shopify store? In this episode of Winning With Shopify, we explore the future of Shopify SEO and what ecommerce brands need to change as discovery moves beyond traditional Google search. We cover Shopify site structure, information architecture, internal linking, content freshness, reviews, brand ment
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Black Friday Is Broken: How AI Will Change Shopify in 2026
Black Friday is broken. Shopify brands can no longer rely on bigger discounts to win — because AI shopping assistants, personalised recommendations and AI-powered search are changing how customers discover and buy products. In this episode of Winning With Shopify, Nick breaks down how AI is transforming Black Friday, Cyber Monday and ecommerce — and what Shopify brands need to do now to prepare for the future of product discovery. As shoppers increasingly use AI to research, compare and discover
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How He Built a £1M Ecommerce Brand and Sold It
Most ecommerce brands are built on traffic they don't own. This founder changed that — and it helped him build and sell a £1M Shopify brand. Jayden Clark built Woodlark Garden Luxury into a seven-figure ecommerce business before selling it for £515,000. But the business started in a vulnerable position - with 95% of revenue coming from Google Ads and very little organic traffic. In this episode, Jayden reveals how he moved away from relying purely on paid acquisition, built a scalable SEO strate
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Google Ads for Shopify: Why Your Costs Are Rising and What Still Works
Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand. Google Ads has become one of the most powerful ways for ecommerce brands to find new customers - but many Shopify stores are still optimising for short-term ROAS instead of long-term growth. In this episode, Nick explains why most Shopify brands get Google Ads wrong and how successful DTC brands use paid search, Shopping ads and customer data to build a scalable acquisition engine.
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Your Shopify Store Isn’t Enough: How To Win When Everyone Sells the Same Products
Is your Shopify store getting traffic but not enough sales? The problem may not be your advertising, SEO or email marketing. It could be your Shopify conversion rate. After reviewing and auditing 50 Shopify stores - including successful ecommerce brands and stores struggling to convert - we identified seven common conversion mistakes that can quietly cost businesses sales every day. This episode features insights from Alan Dowell, an ecommerce leader from Escentual, an online beauty retailer spe
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