Podcast Episodes
Real strategies. Real merchants. Real results. New episodes every week — free to listen anywhere.
Your Shopify Store Isn’t Enough: How To Win When Everyone Sells the Same Products
Is your Shopify store getting traffic but not enough sales? The problem may not be your advertising, SEO or email marketing. It could be your Shopify conversion rate. After reviewing and auditing 50 Shopify stores - including successful ecommerce brands and stores struggling to convert - we identified seven common conversion mistakes that can quietly cost businesses sales every day. This episode features insights from Alan Dowell, an ecommerce leader from Escentual, an online beauty retailer spe
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We Audited 50 Shopify Stores: Here’s Why Yours Is Failing
Is your Shopify store getting traffic but not enough sales? The problem may not be your advertising, SEO or email marketing. It could be your Shopify conversion rate. After reviewing and auditing 50 Shopify stores — including successful ecommerce brands and stores struggling to convert — we identified seven common conversion mistakes that can quietly cost businesses sales every day. In this episode of Winning With Shopify, we break down the biggest Shopify conversion rate optimization (CRO) mist
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Shopify Discounts: Free Gifts vs Money Off — What Converts Best?
What if giving customers a free gift could increase your Shopify store's average order value instead of relying on another discount? In this episode of Winning With Shopify, Nick Truman sits down with Charlie Tyler to break down insights from **10 million Shopify customer journeys** and reveal how gifting, discounts, and tiered rewards can influence customer spending. They discuss why orders with gifts showed approximately a **30% increase in average order value**, how to set the right free-gift
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Shopify SEO: The Complete AI Guide
Why are your competitors appearing in ChatGPT recommendations while your products are nowhere to be found? Traditional SEO isn't enough anymore. AI search engines like ChatGPT, Gemini, and other large language models evaluate your store differently. In this episode, Nick Trueman shares the 5 biggest reasons your Shopify products aren't being recommended by AI—and the practical changes you can make today to improve your visibility.
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Shopify 3PL: The Shopify Fulfilment Mistakes Costing You Money
Shopify fulfillment can make or break your ecommerce business. In this episode, Nick Trueman sits down with the founders of Ships-a-Lot to reveal the biggest 3PL mistakes, shipping strategies, and fulfillment lessons they've learned after 10 years of running both a Shopify store and a fulfillment company. In this episode you'll learn: ✅ Why they started a fulfillment company after running their own Shopify store
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Shopify Email Marketing: The 3 Automations That Drive Sales
Most Shopify brands think sending more emails means making more money—but the data says otherwise. In this episode of the Winning With Shopify Podcast, Nick Truman breaks down insights from 27 billion emails analyzed by Omnisend to reveal the email automation strategies that generate the highest revenue. Learn why welcome emails, abandoned cart flows, and browse abandonment automations outperform traditional campaigns, plus discover the SMS marketing strategies and email optimization framework t
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5 Inventory Mistakes Costing eCommerce Brands Thousands
Inventory isn't just an operations problem—it's one of the biggest profit drivers in eCommerce. In this episode of the Winning With Shopify Podcast, Nick Truman sits down with Alan Grimsley from Inventory Planner about the five biggest Shopify Inventory Management mistakes costing brands revenue every day. Learn how stockouts, overstocking, poor forecasting, disconnected data, and inaccurate lead times silently destroy cash flow and customer experience. Whether you're running a growing Shopify store
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How to Use AI to Grow Your Shopify Store (Complete Guide)
How can AI actually help grow a Shopify store? In this episode of Winning With Shopify, Nick Trueman shares practical ways to use Shopify Sidekick, ChatGPT, AI automation, customer support, CRO, SEO, email marketing, and predictive analytics to save time and grow revenue. This isn't another "AI writes product descriptions" video. Instead, you'll learn how successful Shopify merchants use AI to improve conversion rates, optimize customer journeys, automate repetitive work, personalize email marke
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How To Build A Brand Customers Never Leave | Winning with Shopify
If you're trying to grow a Shopify store, focusing only on products and ads isn't enough. In this episode of the Winning With Shopify Podcast, Nick Trueman sits down with marketing leader Nadine to discuss what separates successful DTC brands from ordinary ecommerce stores. You'll learn why brand matters more than ever, how AI is changing product discovery, why retention beats acquisition, how subscriptions increase lifetime value, and why founders should stop racing to the bottom on price.
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Upsells & Cross-Sells: Increase Revenue Through AOV Optimisation By Nick Trueman
Shopify brands fail to harness to power of AOV increases through Upsells and Cross-Sells. This week, Nick unveils his top tips and methods he has actively seen brands deploy to increase AOV. You've got the sale, why not sell another product for the same advertising and delivery cost? The logic is sound, but execution is where it falls down. In this episode, you'll learn: - Different ways you can encourage customers to buy more through upsells and cross-sells
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Shopify Store Growth: Top Advice From Recent Founders By Winning With Shopify
From all of our recent Shopify store owner and marketing guests, here are the top bits of advice from the experts! This week, we're combining all the top pieces of advice from all of our guests. From marketing to warehousing and growth tips for your Shopify store. In this episode, you'll learn: - Key wins for your Shopify marketing & operations
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Shopify Apps - Revenue Driving Tech For Your Store with Nick Trueman
"Get the right Shopify Apps for your store, to drivce revenue and productivity, not kill it. Nick outlines his top tips for choosing the right Shopify apps and avoid the wrong apps for your Shopify store. It's a common mistake that brands get wrong time and time again. Having worked in the Ecommerce space since 2007, Nick's got a wealth of experience in Shopify apps, ecommerce in general and has seen it all when it comes to bad tech choices by brands. As they say, don't let the tail wag the do
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