500% Growth in just 12 Months: The Cutter & Squidge Shopify Success Story
What does it really take to grow an artisan food business online? In this episode of Winning With Shopify, Nick Truman sits down with Emily and Annabelle, the founders of Cutter & Squidge, to uncover how they scaled their handmade brownie business by 500% in just 12 months.
From navigating pandemic disruptions to scaling production, managing logistics, and building a strong brand identity, Emily and Annabelle share real-world lessons for entrepreneurs looking to grow their e-commerce store. Learn how their approach to handmade products, customer-centric branding, and Shopify integrations turned a small bakery into a nationwide success.
Discover how they leveraged smart marketing, tech tools, and operational planning to deliver high-quality products while maintaining brand integrity. This episode is packed with actionable insights for anyone in e-commerce, retail, or food entrepreneurship.
Guest:
Emily & Annabelle – Founders of Cutter & Squidge
Website:
https://www.cutterandsquidge.com
Instagram / TikTok:
@cutterandsquidge
What You'll Learn:
• How to scale an artisan food business online
• Managing supply chain and logistics during growth
• Building a memorable brand with packaging and story
• Using Shopify and tech tools to optimize operations
• Turning a local business into a nationwide brand
• Lessons from handling exponential growth and customer demand
Key Takeaways & Timestamps:
0:00 Introduction – Meet Emily & Annabelle
2:10 Origins of Cutter & Squidge
4:35 Scaling up production during growth
7:50 Managing fulfillment and logistics
10:15 Branding and packaging evolution
13:40 Overcoming challenges in supply chain
16:05 Leveraging Shopify for e-commerce growth
18:30 Navigating exponential growth during Covid
22:15 Marketing strategies and customer engagement
25:50 Handling wholesale accounts and retail partnerships
29:20 Pivoting the business for nationwide reach
32:45 Lessons from handmade production vs machinery
36:10 Forecasting, planning, and tech integration
39:30 Customer feedback, quality control, and product tweaks
42:00 Celebrating culture and gifting occasions
44:20 Final thoughts and tips for entrepreneurs
46:00 Connect with Cutter & Squidge
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