From Kickstarter to $700million/Yearly Revenue In Just 4 Years!
First episode of 2023 and it's a good one!
We are joined by Chris Knudsen & Dan Bischoff from StoicYeti, who share their insights and learnings of scaling the brand, Purple Mattress from a Kickstarter campaign, to a public company with $700 million/year in revenue in just four years!
Chris, Dan and Nick discuss how to grow a direct to consumer brand, the importance of building a great customer journey, streamlining content creation that grows your brand and much much more.
This is one not to be missed and we would love to know what you think of the episode at hello@winningwithshopify.com !
This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
StoicYet: https://www.stoicyeti.com/
PurpleMattress: https://purple.com/
0:00 Introduction
1:32 About Chris Knudsen
4:04 About Dan Bischoff
6:23 How to grow a direct to consumer brand
10:55 The importance of building a great customer journey
12:55 Streamlining content creation that grows your brand
19:59 Looking past the brand
23:11 The mindset for success
26:58 Why testing different content is so important
28:36 How to market your brand on Youtube
32:16 Growing a brand through great customer service
38:27 How paid advertising works
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Please watch: "Boost Your Shopify Sales: 5 Easy Steps To Double Your Revenue"
https://www.youtube.com/watch?v=Aa73gpoD5JE
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