HOW, IF & WHEN To Discount! The Complete Shopify Discounting Guide - Ft Seguno
In this episode, we are joined by Cara from Seguno, who shares the smart strategies for using discounts that work, without cutting into profits!
We cover when to discount, how to create unique codes, automating sales emails, boosting order value, and why positioning matters just as much as the offer itself.
Plus, we’ll explore student, friends, and affiliate discounts that work.
Check out the full discounting report here: https://seg.uno/2025discounts
Key takeaways:
0:00 In today’s episode…
2:11 Meet Cara from Seguno
6:13 IF & WHEN to discount
11:40 How to create unique codes
13:19 How to Automate Sales Email with the Discount Code
15:05 Examples of discount codes done well
18:00 How to drive average order value up with discounts
20:11 The Power Of Product Positioning
23:32 Student & Friends discounting
28:47 Affiliate Programmes that work
32:53 Why To Use Unique Discount Codes
36:02 Get The Discounting Report
Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopify
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Related Episodes
Shopify Discount Strategy That Increased Code Usage by 5X (182M Codes Analyzed)
This episode uncovers one of the largest Shopify discount studies ever conducted, analysing 182 million unique discount codes to reveal what actually drives more sales, higher redemption rates, and larger average order values. Learn why personalised discounts outperform seasonal promotions, why 20% discounts consistently deliver the strongest results, and how segmentation can dramatically improve your email marketing performance. You'll also discover why 96% of merchants still aren't segmenting
Listen or Watch →
Double Your Shopify Revenue In 5 Simple Steps
With having worked with almost 2000 brands throughout his career, Nick shares the steps that are helping brands double their Shopify revenue right now! In this episode we explore why customers buy your products and how to harness the power of customer data to boost your sales. Discover the truth about increasing sales and learn actionable strategies to elevate your Shopify store's average order value. Dive into the world of AI product recommendations and see how leveraging influencer marketing
Listen or Watch →
Shopify Growth Strategies – 8 Things You Cannot Afford To Neglect
What separates fast-growing Shopify brands from those that struggle to scale? In this episode, Nick breaks down the 8 critical growth strategies every e-commerce business needs to implement in order to achieve sustainable, long-term growth. From building a multi-channel marketing strategy and improving customer lifetime value to leveraging referrals, optimising products, increasing margins, and creating a business that can thrive without relying on a single person, Nick shares practical insights
Listen or Watch →Frequently Asked Questions
Questions about "HOW, IF & WHEN To Discount! The Complete Shopify Discounting Guide - Ft Seguno"