Live Commerce - The New Channel You Can't Ignore
On this episode we have Nick Mattingly, Co-Founder and CEO of Switcher Studio to dive into Live Commerce!
Nick & Nick discuss what Live Commerce is, what the current opportunity is with Live commerce, and why it can’t be ignored.
Nick is a livestreaming and social video expert. He leads the Switcher Studio team as CEO and co-founder. Since 2014, he has led the company to partnerships with Facebook Live, LinkedIn, Microsoft Stream, and beyond.
We loved having Nick on the show - we learnt a lot from this episode about how to implement Live Commerce into e-commerce businesses and we hope you do too!
You can check out Switcher Studio & Cartr here:
Switcher Studio: https://www.switcherstudio.com/
Cartr: https://apps.shopify.com/cartr
0:00 Intro
3:08 What is live commerce?
7:22 How you can integrate live commerce into marketplaces
17:04 The new opportunity for branded content creation
23:18 The power of engaging with your customers
28:40 What is Cartr?
30:41 The opportunity for managing your inventory
37:50 How to increase engagement for your brand
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Please watch: "Boost Your Shopify Sales: 5 Easy Steps To Double Your Revenue"
https://www.youtube.com/watch?v=Aa73gpoD5JE
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