Purpose-Driven Marketing & Ecommerce Brand Growth with Conscious Skincare
Can a business plan really make or break your brand? This week we’re joined by Rebecca from Conscious Skincare, who’s here to spill the (plant-based) tea on building a thriving, purpose-driven business in today’s competitive market.
Rebecca takes us behind the scenes of creating plant-based skincare products, sharing the science, creativity, and heart that go into every jar and bottle. We talk about the magic of adding a personal touch to marketing, strategies to stand out in a crowded industry, and just how much you really should say about the ingredients in your products (hint: your customers might be listening closer than you think!).
She also opens up about the #1 challenge purpose-driven brands are facing right now - and how she’s tackling it head-on.
📬 Want to connect with Rebecca?
Visit Conscious Skincare here: https://conscious-skincare.com/
Timestamps:
0:00 Introduction
1:35 About Rebecca & Conscious Skincare
9:00 Do Business Plans Really Work?
13:28 How To Develop Plant Based Skincare Products
27:44 A Personal Touch To Marketing
31:12 Marketing Strategies To Help You Stand Out
36:01 How Much Should You Talk About the Ingredients In Your Products
41:29 The Number #1 Challenge As A Purpose-Driven Brand Right Now
45:21 How to get in touch with Rebecca
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