Tea Break Talks Ep16: BFCM Week Is Here! | Black Friday Data, Shopify Updates, SEO, PPC & Email Tips
Black Friday week is finally here and in this episode of Tea Break Talks, we break down the data, the strategy, and the must-know updates that will help you maximise revenue this week.
We’re diving into:
📊 Black Friday analytics - why analysing LAST YEAR’S data is the biggest advantage you can give yourself this year.
💬 Shopify Support update - faster access to a real human from the Shopify Help Centre.
🧠 SEO insights for 2025 - how Trustpilot drives reputational search visibility and why ChatGPT is leaning heavily on review signals.
🔍 TOFU SEO tip - how to quickly uncover all your top-of-funnel search queries using Google Search Console after the removal of regex filters (Looker Studio workaround included!).
💸 PPC strategy - testing tCPA on Performance Max and why we’re seeing uplift vs tROAS.
📧 Email vs Social for BFCM - the data-backed truth.
📱 Mobile traffic dominance - the numbers don’t lie.
❗ BFCM myth-busting - Black Friday vs Cyber Monday
Plus:
📅 Webinar coming January - more details coming soon!
🚀 Big announcement dropping 1st Jan 2026
👀 Something huge lands September 2026
This episode is your essential pre-Black Friday briefing.
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