The Growth Metric No One Sets Targets For
Most ecommerce brands obsess over revenue, ROAS, and conversion rate - but ignore the one metric that actually drives long-term growth: lifetime value (LTV).
In this Tuesday Tea Break episode, Nick breaks down:
- Why LTV is the cheapest lever for growth
- How a small LTV increase can unlock huge revenue gains
- Simple, practical ways to increase repeat purchases
- Post-purchase flows, loyalty, subscriptions, and smart offers
- Why relying only on paid ads is risky
If you run a Shopify store and want to grow profitably in 2026, this episode is essential listening.
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