Tuesday Tea Break Talks Ep22: A Reality Check For Ecom Brands Heading Into 2026
New year, fresh opportunities, and a reality check for ecommerce brands heading into 2026.
This week, we break down the shifts that actually matter: AI-driven personalisation that’s now powering real-time selling, shopping that’s happening everywhere (from TikTok to AI assistants), and why first-party data is becoming the backbone of growth as privacy tightens.
We also unpack the biggest Q4 lesson: brands cutting marketing to “save money” aren’t fixing the real problem - tracking and performance are.
Add in faster mobile expectations, Gen Z searching on social instead of Google, and what Shopify’s latest trends signal for 2026 - and you’ve got a short, sharp reset for the year ahead.
Grab a drink and join us for a Tea Break designed to spark smarter decisions.
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