How To Actually Track Ecommerce Attribution
Attribution is one of the most confusing topics in ecommerce - and one of the most important.
In this episode of Tuesday Tea Break Talks, Nick finally tackles the topic he’s been threatening to cover for five years: marketing attribution.
If you’ve ever asked:
• Where did this sale actually come from?
• Are Meta ads really working?
• Can you trust Google Analytics or Shopify analytics?
Then this episode is for you.
Nick breaks down:
• The biggest problems with attribution
• Why every marketing channel claims the sale
• How cookies, privacy rules, and multi-channel journeys make tracking messy
• What ecommerce brands should actually focus on instead
Including:
• KPIs that actually matter
• Lifetime value (LTV)
• Smarter ways to measure marketing performance
If you run a Shopify store, work in ecommerce marketing, or manage paid ads, this episode will help you make better decisions with your data.
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