How to Sell Out Using Email and TikTok – The @xxlstudios Story
What do you get when you mix a talented artist, a single scrunchie, and a Christmas gift? You get Tina, the powerhouse founder behind @xxlstudios, sharing her incredible story of building a standout brand in a crowded market - one giant scrunchie at a time!
In this exciting episode, Tina shares:
✨ How she started her business with just a scrunchie
📈 The strategies that helped XXL Scrunchie grow into a favourite brand
📹 Why YouTube is her secret weapon for brand growth - and how you can use it too
💌 Engaging your audience through email (spoiler: it’s way more fun than you think!)
🚀 How to plan ahead for successful product launches
📬 Is email still the future of business marketing?
⭐ How to actually leverage product reviews to boost your brand
🔮 A sneak peek at what’s next for the future of XXL Scrunchie
Whether you're an ecommerce newbie or looking to take your brand to the next level, this episode is packed with creative insights, real talk, and enough motivation to tie your hair back and get to work!
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome sponsors!
If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Key Takeaways:
0:00 Introduction
1:45 How To Start A Business With Just A Scrunchy
10:53 How XXL Scrunchie Grew In A Busy Market
16:37 How To Grow Your Businesses Youtube Channel
20:25 How to Engage with Your Customers in Email
22:32 How To Plan Ahead for Product Launches
26:22 Is Email the Channel for the Future of Business?
28:14 How Do You Leverage Product Reviews?
33:43 The Future of XXL Scrunchie
Related Episodes
Purpose-Driven Marketing & Ecommerce Brand Growth with Conscious Skincare
Can a business plan really make or break your brand? This week we’re joined by Rebecca from Conscious Skincare, who’s here to spill the (plant-based) tea on building a thriving, purpose-driven business in today’s competitive market. Rebecca takes us behind the scenes of creating plant-based skincare products, sharing the science, creativity, and heart that go into every jar and bottle. We talk about the magic of adding a personal touch to marketing, strategies to stand out in a crowded industry,
Listen or Watch →
How To Start & Scale A Fashion Brand With No Budget On Shopify!
In this episode, we sit down with Isabel, the founder of Akalia, to share her journey of bootstrapping a thriving fashion brand. She shares the key principles behind standing out in the competitive fashion industry, designing products that sell, and building a profitable business from the ground up. We also explore the evolving landscape of social media, the strategies behind creating a powerful affiliate marketing team, and the secrets to fostering an engaged community. Plus, Isabel offers her
Listen or Watch →
Spinning Waste into Wealth: The Buffalo Wool Co’s Shopify Growth Story
In this episode, we sit down with Ron Miskin, co-founder of The Buffalo Wool Co, to explore the journey of building a unique and thriving business. Ron shares how prioritising healthy processes has led to a sustainable and successful company, the strategies that helped double sales during COVID, and the evolution of their product range over time. We also dive into the power of customer reviews, uncover the best marketing campaign you can have, and discuss how to find the right brand ambassadors
Listen or Watch →Frequently Asked Questions
Questions about "How to Sell Out Using Email and TikTok – The @xxlstudios Story"